Create a Video Call-To-Action

What is a Call-To-Action

• A Call to Action (CTA) is a pop-up message that is displayed within a video. One or more CTAs can be added to an on-demand video at a specified time.  The pop-up can display a text message with a hyperlink. The viewer can click on the link or choose to skip past the CTA and continue watching the video.
  
  
• A CTA is ideal for Event Messages, Post-Event Surveys to appear at the end of a video, Sponsor messages, to make sure that a user is still engaged with the video to provide more reliable analytics.

Create a Video Call-To-Action

1. Browse to >Videos >Manage
2. Find the video from the list, select Edit
3. Select Interactivity tab
4. Enable the CTA checkbox to enable your CTA on the video player
5. Select Add Call-To-Action
6. Select Add 
7. Fill in the following details for your CTA message:
   • Action Type: Text
   • Action Time: the time when the CTA will appear during your video (in seconds)
   • Display Text:  The message that will appear on your CTA pop-up
   • Link: The URL if the user clicks on the CTA message
   • Button Text: the text to appear for the user to Skip the CTA or Resume the video
8. Click Add

The Video CTA will now display at the CTA time: 

Popular CTA Usage:

1. Promoting an upcoming event or an on-demand release
2. Linking to third-party polling solutions for feedback or for knowledge-based tests
3. During a Sponsors Video as a way to take an additional step to engage with the sponsor or product
4. Used with free video content as a sales tool across your video library
5. Displayed at the end of your video as a promotional message for upcoming content
6. To promote an upcoming event that the user may need to purchase or register for.

Example CTA on a Sponsor Video: